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Online - details sent 1 hour before event |
Does social media sometimes feel like another job on your already overflowing to-do list?
You know you need to post. You know your business needs to stay visible. But then you sit down to create something and find yourself asking:
“What on earth am I going to post today?”
If that sounds familiar, this webinar is for you.
Join Kerrie Saverin from Altitude Business Solutions for Social Media Content Planning, a practical webinar designed to help small business owners take the stress and guesswork out of creating social media content.
This isn't about posting more just for the sake of posting. It's about understanding why you're posting, who you're talking to and what you want your content to achieve.
We start by looking at the foundations of your marketing: your ideal customer, your main offer and the value you provide. You'll then identify the marketing goals that should be driving your social media activity.
From there, Kerrie will introduce you to a simple framework built around five content pillars:
Motivational • Testimonials & Storytelling • Promotional • Educational • Entertaining
These five categories can completely change the way you approach your social media.
Instead of sitting down and trying to invent random posts, you'll have a structure that helps you create variety while keeping your content relevant to your business and your audience.
One of the biggest lessons in this webinar is learning that you don't constantly need new ideas.
Kerrie will demonstrate how you can take one customer problem, identify three key points and potentially turn that into 15 different pieces of content.
That one idea could become social posts, videos, a blog article, live videos, a webinar, a podcast, an email to your customers or even a speaking topic.
You'll also discover practical ways to find content ideas by looking at your customers' pain points, frequently asked questions, industry resources and online inspiration.
Finally, we'll bring everything together.
Kerrie will show you how to use a simple monthly calendar and your five content pillars to map out your social media.
Instead of seeing 20 empty spaces that need filling, you'll learn how to break your month into manageable content categories.
Four motivational ideas.
Four customer stories.
Four promotional ideas.
Four educational ideas.
Four entertaining ideas.
Suddenly, a whole month of content doesn't seem nearly as overwhelming.
And you don't have to post five days a week. The same system can be adapted to a schedule that suits your business.
You don't need to wake up every morning wondering what to post.
You need a plan.
Plan with purpose. Post with confidence.
Join us for Social Media Content Planning and discover a simpler, more organised way to create content that supports your business.
Less stress. More strategy. Better results.
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